I'm Eve.

Alexandria Health Department (AHD), Alexandria, VA  -  Communications Officer | 2022–Present

• Rebuilt the communications office from scratch following years without dedicated staffing and directed communications for public education, program marketing, emergency messaging, advocacy, and internal communications for a diverse city of over 160,000 residents and community members. 

• Crafted dozens of content deliverables each month for diverse audiences including patients, providers, policymakers, and residents (reports, newsletters, patient stories, social media, and digital campaigns).

• Managed internal service requests across the agency and collaborated directly with SMEs to develop strategies, produce content, launch campaigns, and evaluate success in extended and rapid timelines. 

• Served on the leadership team and directly advised operational and communications strategies based on organization needs, community requests, policy changes, and hyperlocal trends.

• Managed media relations, cultivating relationships with local and national press; secured consistent coverage in DC-metro outlets, driving year-over-year growth in media mentions. 

• Served as Public Information Officer in emergencies, coordinating with partner city and state agencies, to deliver timely, actionable communications to community members and the media. 

• Oversaw and redesigned the department website using Google Analytics, SiteImprove and Drupal CMS, improving structure, UX, and SEO for broader reach across government service pages. 

• Launched social media and developed strategy to gain thousands of followers with no supporting budget; Produced content using Canva and Adobe CC and analyzed success with Sprout and Meta.

• Designed branding and unified collateral for citywide events, collaborating with partners and local influencers to attract thousands of attendees to events organically. 

• Managed external vendors, in-house creative staff, and budgets of $15k+ to ensure a cohesive brand. 

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Ketchum, Washington, D.C. -  Assistant Account Executive, Public Sector | Government Practice | 2021–2022

• Supported strategic communications campaigns for federal health agencies (e.g., CMS, HRSA).

• Drafted press releases, website copy, and video scripts for public education and awareness efforts.

• Helped develop content and evaluate the success of multichannel owned and paid campaigns using tools like Sprinklr and Google Analytics and reported results to clients for future campaign planning

• Co-developed the 50 Faces social media campaign for the National Health Service Corps, amplifying provider stories nationwide and driving engagement.

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Carolina Center for Public Service, Chapel Hill, NC - Communications Assistant | 2020–2021

• Created web stories, social media, and email newsletters highlighting grant recipients, boosting donor engagement and raising the Center’s profile in philanthropic networks. 

• Coordinated messaging between academic and nonprofit to promote joint initiatives.

 

Go Fish Digital, Raleigh NC - Content Marketing Intern, 2020-2021

• Researched and developed content campaigns for 20+ nonprofit and retail clients. 

• Pitched and earned coverage from major outlets including TODAY, VeryWell Health, and BizJournals.